OUR STORY

a Strategic Creative partner on a mission to Strengthen Brands and Drive Growth.

For nearly two decades, business & community leaders have trusted Baruch to clarify their message, strengthen their presence, and position their organizations for long-term success. We partner with decision-makers to align creative strategy with real business goals. Marcus, our founder, says that “it’s [his] passion to honor the contributions and legacy of his late father, Willie R. Coleman, that [drives every project that Baruch Design produces.]” Read more about Willie’s legacy. 

OUR PHILOSOPHY

Design without strategy is just decoration.

Every project begins with understanding your business objectives, audience, positioning, and growth goals. Whether we’re leading a rebrand, redesigning your website, or executing a digital marketing campaign, our work is rooted in clarity and aligned with measurable outcomes.

Because creative should never just look good —
it should work.

Built for Decision-Makers.

We work directly with Presidents, Executive Directors, Planners, Community Leaders, Marketing Leaders, and Founders who need more than just a vendor. They need a strategic partner. We also partner with startups and small business owners who are building with intention and understand that strong branding and strategic marketing are foundational — not optional.

Our clients come to us when they are:

  • Scaling and need a stronger digital presence

  • Repositioning their brand

  • Modernizing outdated websites

  • Launching new initiatives

  • Seeking measurable marketing performance

We understand business. We understand leadership. And we design accordingly.

Creative That Performs.

Our work lives at the intersection of:

  • Strategic Branding

  • High-Performance Web Design

  • Graphic Design & Brand Systems

  • Digital Marketing & Lead Generation

From website development and SEO strategy to brand guidelines and campaign execution, every deliverable is designed to support growth, visibility, and long-term ROI.

Rooted in Cleveland. Serving Nationwide.

Baruch Design & Company is proudly based in Cleveland Heights, Ohio, partnering with organizations locally and across the country. We understand regional markets, community impact, and the importance of strong local presence — while delivering the level of strategy expected on a national scale.

Two Decades of Experience. Zero Complacency.

Since 2006, Baruch has delivered creative solutions for small businesses, nonprofits, municipalities, healthcare organizations, and professional service firms.

Experience matters — especially when timelines are tight, budgets are real, and expectations are high.

We bring the discipline of an established agency with the focus and accountability of a boutique firm.

OUR CODE OF CONDUCT

Partnership over Projects. 

We don’t believe in one-off transactions. We believe in long-term partnerships. Many of our clients and strategic partners stay with us because we think beyond deliverables. We consider sustainability, scalability, and the next phase of growth — not just the current assignment.